Empowered Selling

Empowered Selling Episode 4 - Maddy Storr

Sales leaders, if you’re ready to level up, this podcast is a must-listen!
I was thrilled to reunite with a friend and former coachee of mine who also happens to be one of the most successful Sales Leaders in the UK, SVP of Cloud Services at Salesforce, Maddy Storr. 
Maddy starter in career in her (small) family business, later working in recruitment which she says proved the foundation for her future success. She joined Salesforce a decade ago as an Account manager and has enjoyed tremendous success ever since. She transitioned into first line leadership in 2019, and was promoted into 2nd line leadership in 2022, and in 2024 she transitioned into a third-line leadership role with responsibility for leading the Salesforce Digital business, Revenue & Commerce Clouds, Slack and Service Cloud organisations across UKI. 
In this episode we covered a wealth of topics including:
How to truly build and lead a high performance sales team
Insights on how to hire great talent (teaser: Experience matters less than core characteristics + potential!)
Importance of doing the (future) job before you get the job
Overcoming the most challenging aspects of Sales Leadership
Approaches for (two-way!) feedback and coaching 
The value of clarity & expectation setting + consistency
Listen now and gain insights that’ll elevate your sales strategy and leadership skills!

Empowered Selling: Episode 2 - JB Graire

Sales leaders, if you’re ready to level up, this podcast is a must-listen! 
I had the privilege of speaking with Jean-Baptiste Graire, an incredible sales and tech leader who’s partnered with industry giants like Mars, Coca-Cola, and Chanel. He shares his wealth of experience, from leading a €30 million business at Salesforce to mentoring the next generation of sellers.
In this episode, we discuss:
The increasing power and importance of human relationships in Sales in the age of AI
Why mentorship is the key to accelerating your sales career
How to diversify your sales pipeline and navigate uncertainty
Transforming from transactional to transformational selling
Listen now and gain insights that’ll elevate your sales strategy and leadership skills!

Empowered Selling: Episode 1 - John Zurowski

What a first episode with rockstar Fractional CRO, John Zurowski as our first guest. 
We're jumping right in, covering some of the hottest and meatiest topics in Sales Leadership today including: 
Setting up for Success at the start of your selling FY
Countering the 'Hockey Stick' effect in Sales
Overcoming Pipegen challenges + driving (effective!) prospecting and piorgen efforts
Responding to key challenges in Sales/Sales leadership
This episode's guest, John Zurowski has spent 20 years leading sales functions for high-growth companies like Salesforce and Xerox and now works as a Fractional CRO for a range of organisations - from early-stage start-ups to Enterprise orgs, so he has incredible insight in driving a successful sales motion in organisations of all sizes. He shares a tonne of inspiring advice in this episode!