Empowered Selling Episode 4 - Maddy Storr

Sales leaders, if you’re ready to level up, this podcast is a must-listen!

I was thrilled to reunite with a friend and former coachee of mine who also happens to be one of the most successful Sales Leaders in the UK, SVP of Cloud Services at Salesforce, Maddy Storr. 

Maddy starter in career in her (small) family business, later working in recruitment which she says proved the foundation for her future success. She joined Salesforce a decade ago as an Account manager and has enjoyed tremendous success ever since. She transitioned into first line leadership in 2019, and was promoted into 2nd line leadership in 2022, and in 2024 she transitioned into a third-line leadership role with responsibility for leading the Salesforce Digital business, Revenue & Commerce Clouds, Slack and Service Cloud organisations across UKI. 

In this episode we covered a wealth of topics including:

1. How to truly build and lead a high performance sales team
2. Insights on how to hire great talent (teaser: Experience matters less than core characteristics + potential!)
3. Importance of doing the (future) job before you get the job
4. Overcoming the most challenging aspects of Sales Leadership
5. Approaches for (two-way!) feedback and coaching 
6. The value of clarity & expectation setting + consistency

Listen now and gain insights that’ll elevate your sales strategy and leadership skills!